I read somewhere that Scott McCloud doesn't consider one panel comics to be comics. That is a real oversight. It's like not considering haiku poetry. I like the economy of the one panel gag comic. No line can be out of place, no word mischosen. You have to set up a location, a set of characters, a situation and a humorous twist all in one drawing. I would suggest it as an exercise for anyone starting off as a cartoonist. one panel comics help to point out what you don't need in your work, stylistic elements you always took for granted.
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I think that one way to make the argument against McCloud is to say that single-panel cartoons use all the devices of comics to imply a sequence without depicting one. We naturally try to construct a backstory, or the image of the very next moment, as we figure out what's going on in the single image. Or at least that's how I understand it. But, y'know, it's not the only dopey thing McCloud says in that book...
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